CORE COMPETENCIES

Branding and Marketing
Brand strategy, brand repositioning, campaign development, content marketing, lead generation, marketing funnel optimization, audience segmentation, customer relationship management (CRM), A/B testing, business-to-business (B2B) campaigns, business-to-consumer (B2C) campaigns, marketing performance metrics

Creative and Communications
Creative direction, copywriting, storytelling, crisis communications, brand identity systems, media development, video production, photography production, 2D animation, 3D animation, live event management

Digital Tools
Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects), Google Analytics, WordPress, Mailchimp, Microsoft 365 (Word, Excel, PowerPoint, Outlook), Workamajig

Leadership and Operations
Executive advising, cross-functional leadership, stakeholder engagement, team building, vendor management, partner management, budget oversight, project management, strategic planning, office planning