Joanne Harmon is currently the chief marketing officer (CMO) at JCC Association of North America. She joined the marketing team as the creative director, bringing a broad range of talents to bear as the organization pushed forward its first continental rebranding effort in more than a decade. Through her expanding role and multiple head leadership transitions, Joanne has guided the organization to rebuild communication platforms, elevate the experience of all sponsored events and training, and reestablish a public profile. The latter was jump-started during the bomb threat crisis that endangered the JCC Movement in 2017.
Working as a creative director, her brand repertoire has included: Food Network, Cooking Channel, Showtime Networks, and Sundance TV. She is responsible for the launch of both Cooking Channel, and Food Network Magazine, as well as a four-varietal wine, entwine. While at Food Network she oversaw multiple rebrands for the network, consumer product lines, digital platforms, top talent recipe books, high profile events, all on-air, off-channel, and out-of-home promotion, and helped lead the channel to its top-ten network status.
Before joining JCC Association, she consulted privately with a host of CPG brands, digital marketing teams, and tech start-ups. Offering expertise from her diverse portfolio of branding, design, and promotion for TV, film, video, photography, print, online, products, events, and everything in-between.
She has been recognized for her work with 18 design awards that include Addy, Brand New Design, Promax and Broadcast Design Awards. Raised in Montréal, Canada, Joanne attended Dawson CEGEP’s rigorous Fine Arts program and continued onto Savannah College of Art & Design with a focus on computer arts, visual design, and art history.
Joanne is always seeking new opportunities, give her a shout.
To download Joanne Harmon’s CV, click here.