Joanne Harmon brings more than 25 years of creative direction, brand strategy, and executive leadership across commercial and nonprofit sectors. A versatile leader and imaginative problem solver, she is a straight-talking partner trusted to get it right. Her superpower is pattern-breaking problem solving, turning challenges into opportunities and vision into execution with equal parts instinct and data, imagination and strategy.
Her career began in media and entertainment, shaping campaigns for Sundance Channel, Food Network, and other national networks. There, she learned to make content not just seen but savored, working with everything from guerrilla-artist tactics to the champagne budgets of global multichannel. She was part of the creative force that launched Cooking Channel, helping establish its identity and voice. Later, she carried that fluency into consulting roles for startups and CPG brands, from scrappy creators to global giants, gaining a rare vantage point on how stories live and breathe at every scale.
Today, as Chief Marketing Officer of a continental North American nonprofit network, Joanne serves as the visual compass behind a century-old brand, guiding it from obscurity to renewed relevance. She leads with vision and pragmatism, weaving story and strategy into communications that build trust, inspire collaboration, and sustain long-term value. From crisis response to culture-shaping campaigns, she has steered organizations through leadership transitions, sensitive climates, and shifting priorities, balancing what must be said with what can only be proven through action.
Hands-on when needed but equally at ease directing, she thrives at the intersection of sound, visuals, and language. Whether launching brands, producing live events, building systems, or shaping creative cultures, she amplifies ideas while keeping budgets and timelines in check.
Now, Joanne is leaning into her most focused creative work: developing visual ideas and narrative structures through imagery, motion, words, and sound. Having led at scale, she applies her experience with clarity and intent, strengthening existing teams, building new ones, and guiding brands in creating stories that are not only seen but felt