CHIEF MARKETING OFFICER (CMO) – JCC ASSOCIATION OF NORTH AMERICA (JCCA), NY/Montréal: APRIL 2016 - PRESENT
JCC Association is a 100+ year-old nonprofit organization, the affiliating body for more than 170 community centers and independent camps in the U.S. and Canada, reaching over 1.5 million people every week. JCC Association provides lay and professional development to a workforce of 30,000, and supports the U.S. military through a signature program of advocacy and outreach. The CMO is a critical member of the c-suite, charged with supporting leadership, guiding the organizations communication platforms, affiliate branding implementation, elevating the experience of all events, and maximizing the public profile to reach fundraising objectives.
RESULTS: • PR initiative and positive media response during multiple crises affecting member centers • Refocusing all communication and content to reflect business model transformation, new audience development, and philanthropic outreach
CREATIVE DIRECTOR – JCC ASSOCIATION OF NORTH AMERICA (JCCA), NY: AUGUST 2014 – APRIL 2016
Developed the implementation tools and strategy for JCCs to adopt the first continental rebranding effort in more than a decade. Created proprietary training for executives and marketing teams to build a movement-wide understanding of the brand ethos and the fundamentals of marketing. Produced all lay and professional events, print publications, video productions, and digital offshoots.
RESULTS: • 100+ JCCs adopted the rebrand in under one year without the usual franchise dictates or funding
CREATIVE DIRECTOR – INDEPENDENT CONSULTANT, US - CANADA: AUGUST 2012 – AUGUST 2014
Provided creative direction and guidance for private clients and startups. Counseled business teams through brand strategy, and the design process, for better collaboration with creative partners and successful outcomes. Examined business goals against the desired objectives to set expectations for production, budget, and realistic results.
RESULTS: • creative team restructuring • comprehensive branding assessments
CREATIVE DIRECTOR, BRAND DESIGN – FOOD NETWORK and COOKING CHANNEL, NY: SEPTEMBER 2007 - AUGUST 2012
Brand governance for all network outlets, CPG, and digital divisions of both television cable brands: identity, mission, consumer positioning, and all communication architecture. Holistic creative leadership from strategic planning through production and marketing tactics. Managed all external agencies/vendors, sourced the freelance talent pool, supervised an in-house team of 15 to 50 creatives.
RESULTS: • Food Network top 10 broadcast channel, #1 food website, #1 culinary magazine, and NYT best-seller books • Cooking Channel brand foundations, from initial sales to light switch launch of consumer brand to 80 million homes
ART DIRECTOR / SENIOR DESIGNER – FOOD NETWORK, NY
Project and design lead for the food channel's on-air and off-air promotion and directed in-house produced rebrands.
ART DIRECTOR + SENIOR DESIGNER / ANIMATOR – FREELANCE, NY
Pitched concepts and developed various design projects for broadcast networks, cable shows, and an assortment of brands.
ART DIRECTOR + SENIOR DESIGNER – SUNDANCE TV, NY
Guerrilla design tactics to produce visuals for the independent film channel, live festival award shows, and brand subsidiaries.
1 ADDY, 1 BRAND NEW AWARD, 8 PROMAX, 8 BDA Awards
MASTERS OF FINE ARTS (graduand), Savannah College of Art & Design, Savannah, USA
BACHELORS OF FINE ARTS, Savannah College of Art & Design, Savannah, USA
DIPLÔME D'ÉTUDES COLLÉGIALES: FINE ARTS, Dawson College CEGEP, Montreal, Canada
Canadian and US citizenships | English and French