PROFILE
Creative polymath and strategic leader, recognized as a straight-talking partner trusted to get it right. Pattern-breaking problem solving is my superpower. With deep experience shaping human-centered brands, challenges become opportunities and vision becomes execution. Driven by adaptive curiosity that fuses instinct with data and imagination with strategy, I create work that suggests with elegance or strikes with emotional power.

EXPERIENCE
CHIEF MARKETING OFFICER (CMO)
Continental Network | Hybrid (USA/CANADA)
April 2016 – Present
Executive partner and brand steward for a North American nonprofit network with $1.6B annual economic impact. Positioned as both creative strategist and storyteller-in-chief—steering the organization through growth, change, and crisis. Builds continental marketing systems that balance consistency with hyper local customization, while advising the C-suite and board on reputation, positioning, and long-term value. Leads a nimble team spanning design, media, events, and digital content.
• Expanded affiliate base by 25% through a new membership model.
• Introduced multi-channel segmentation strategies that deepened audience connection.
• Orchestrated crisis and leadership-transition communications, safeguarding stakeholder confidence.
• Designed and branded flagship continental events that attracted strong audiences, elevated the onsite experience, and extended post-event impact.
• Co-leading headquarters rebuild into a training hub, unlocking new revenue streams and supporting a hybrid work culture.

CREATIVE DIRECTOR
Continental Network | New York, NY
August 2014 – April 2016
Transformed a conceptual brand repositioning into a continent-wide identity system. Elevated the brand from idea to practice by developing tools, training, and scalable systems that secured long-term adoption across affiliates.
• Directed the first continent-wide rebrand in over a decade.
• Rolled out modular brand systems, adopted by 100+ affiliates in the first year without financial incentives.
• Increased engagement 42% through a content-first messaging approach.
• Built scalable training and implementation resources that embedded the new identity in daily operations.

CREATIVE DIRECTOR | CONSULTANT
Independent | Hybrid (USA/CANADA)
August 2012 – August 2014
Partnered with founders and executives to shape brand presence and operational readiness for startups and private clients. Blended high-level strategy with hands-on creative support to build momentum and market visibility.
• Steered rebrands that repositioned companies for growth and investment.
• Streamlined creative processes, cutting production cycles and costs.
• Advised senior leadership on brand-driven expansion and market entry.
• Mentored in-house teams, restructuring workflows and sharpening creative output.

CREATIVE DIRECTOR | BRAND DESIGN                                                 
Food Network and Cooking Channel | New York, NY
September 2007 – August 2012
Led the brand architecture and creative engine for two global media powerhouses. Directed cross-platform campaigns, high-profile launches, and audience engagement strategies while managing large, multi-disciplinary teams and agency partners.
• Spearheaded Cooking Channel’s launch to 80M+ homes, securing immediate market traction.
• Strengthened Food Network’s dominance as a Top 10 broadcast brand and #1 food brand across digital and print.
• Delivered integrated campaigns that increased advertiser confidence and audience retention.
• Managed and scaled teams of 15–50 creatives and agencies, aligning output to brand growth.

ART DIRECTOR | SENIOR DESIGNER
Sundance TV, Showtime, and Freelance | NY
2000 – 2007
Hands-on design leader creating campaigns and promotional assets across broadcast, print, and digital. Known for shaping series identities and visual campaigns that drove audience growth and positioned networks competitively.
• Designed high-visibility campaigns that fueled a 35% jump in subscriptions.
• Produced award-winning creative that reinforced brand prestige and audience loyalty.
• Partnered with producers and executives to craft distinctive show identities and promotions.

AWARDS and ACCOLADES
American Advertising Awards • Brand New Awards • PROMAX • BDA Awards

EDUCATION
MFA Studies
Savannah College of Art & Design | Savannah, GA
1998 – 1999
BFA
Savannah College of Art & Design | Savannah, GA
1995 – 1998
DEC: Fine Arts
Dawson College CEGEP | Montreal, QC
1993 – 1995

CITIZENSHIP and LANGUAGES
Canadian and American | English and French